Last updated: January 2026
Privacy Policy (GDPR)
PriceSmurf Last updated: January 2026 This Privacy Policy explains how PriceSmurf (“we”, “us”, “our”) collects, uses, and protects personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”).
1. Who We Are (Data Controller)
PriceSmurf is an AI-driven pricing and analytics software service operated by a business based in the Czech Republic. Data Controller: PriceSmurf Email: info@pricesmurf.com Website: www.pricesmurf.com For customer-uploaded business data, PriceSmurf acts as a data processor on behalf of its customers.
2. What Personal Data We Collect
We only collect personal data that is necessary to operate our service. 2.1 Website & Communication Name Email address Company name Message content (if you contact us) 2.2 Account & Subscription Data Account login details Billing and subscription information Usage and service-related metadata Customer support communications 2.3 Customer-Uploaded Data Customers may upload business data (e.g. pricing data, product information, customer tables). This data may include personal data depending on the customer’s use case. Customers are responsible for ensuring they have lawful rights to upload and process such data.
3. Legal Basis for Processing (GDPR Article 6)
We process personal data based on the following legal grounds: Contract – to provide access to the Service and fulfill our contractual obligations Legitimate interest – to operate, secure, and improve the Service Legal obligation – to comply with tax, accounting, and regulatory requirements Consent – where explicitly provided (e.g. contacting us)
4. How We Use Personal Data
We use personal data to: Provide and operate the PriceSmurf Service Create and manage user accounts Process payments and subscriptions Provide customer support Communicate service-related information Ensure security, prevent abuse, and improve functionality We do not sell personal data.
5. Cookies and Tracking
PriceSmurf currently does not use cookies or tracking technologies. If this changes in the future, we will update this Privacy Policy and request consent where required by law.
6. Data Storage and Security
Data is stored on secure servers located in the European Union We apply appropriate technical and organizational security measures Access to data is restricted to authorized personnel only
7. Third-Party Processors
We may use trusted third-party service providers to operate the Service, including: Hosting and infrastructure providers Payment providers AI processing providers (for AI-powered features) All third-party processors are contractually bound to comply with GDPR and process data only on our instructions.
8. Data Retention
Personal data is retained for the duration of the active subscription After subscription termination, data is retained for 30 days to allow export After this period, data is permanently deleted unless legal obligations require longer retention
9. Your GDPR Rights
You have the right to: Access your personal data Correct inaccurate or incomplete data Request deletion of your data (“right to be forgotten”) Restrict processing Object to processing Request data portability Withdraw consent at any time (where consent applies) To exercise your rights, contact us at info@pricesmurf.com.
10. Supervisory Authority
If you believe your data protection rights have been violated, you have the right to lodge a complaint with your local supervisory authority. For the Czech Republic: Office for Personal Data Protection (ÚOOÚ)
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect legal, technical, or business changes. Material changes will be communicated via email or through the Service.
12. Contact
For any questions about this Privacy Policy or your personal data: info@pricesmurf.com